Embracing my inner hermit to be a better marketer

Posted by Jennifer Hatt on 19 January 2015 | 19 Comments

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     I come from a long line of hermits. But there are five ways that can work in my favour.

Like my ancestors, I would rather stick needles in my eyes than step into a crowded room. Then, after years of fighting this to try and market my books - and by extension, myself -  I discovered that my inner hermit could become an ally in the arena of self-promotion. Here are five examples:

1. Seeing and hearing things many others do not notice. At a party, in a classroom, in a lineup at the grocery store: all are great places to hear what folks are chatting about, interested in, and excited by. Without the constant need to talk and interact, a hermit becomes the proverbial fly on the wall, not deliberately eavesdropping but floating on the constant stream of auditory data that, when processed, can give hints for messaging, positioning, and other must-know marketing details. 

2. Reading more. To avoid outside contact we will often retreat into the world of books, which is why so many writers are introverts and therefore struggle with this self-promotion thing. However, that avoidance also leads us to study brochures, menus and posters with intense interest, giving clues for phrasing, design, and details that can make a marketing program shine. Better readers make better writers, and better marketers.

3. A quiet social life. Marketing takes time. Lots of it. Very little of it fun or in keeping with what you would do in leisure hours, like hanging with family, having drinks with friends, etc etc. Without the craving for girls' night out every week or daily phone chats with Sis, we hermits have more time to develop our marketing plans, brainstorm our campaigns, flesh out the details, and put ourselves out there to the target audience crowd. There is stress with all that interaction, but no guilt or remorse for missing something 'fun.' 

4. Deep feelings. Authenticity is not just a buzzword, it is the cornerstone of our existence, and of sustainable marketing. Hermits often isolate themserlves to avoid being drained by the constant superficial banter, bells and whistles of the world. When we do emerge or share something, the exchange is heartfelt and our audiences come to respect, and then to trust us.

5. Independence. A hermit has no need for outside validation. We are perfetly positioned to do our own thing, be original, and be unique. We do, however, need motivation to engage with a population that most days we would rather hide from, but hey, no one is perfect. 

In short, no matter your personality, if you are true to yourself and share yourself authentically, you can be a successful marketer. And after a day of spreading the word you choose to lock the door and curl up with your cat and a good book, you are indeed a person after my own heart. 

Thanks for reading.


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