Five ways to harvest trade show success

Posted by Jennifer Hatt on 27 September 2016 | 1 Comments

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It was a glorious autumn day, perfect for harvesting or anything else that didn't involve being behind a table inside a conference room. Yet, that's where I was, at a conference, waiting and hoping to promote my story, my services and ... yikes ... myself as author, publisher, expert worth hiring... The creative side of me was screaming to go for a walk on the beach or hide at home with - you got it - a good book. The business part of me, however, knew this was the perfect place for me. I was at a conference of library personnel, folks who have dedicated their careers to the love and promotion of books, reading, writing, and all those things I, too, am passionate about. But how to connect with them, with only a display table and a few moments of their time to work with?

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Embracing my inner hermit to be a better marketer

Posted by Jennifer Hatt on 19 January 2015 | 18 Comments

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     I come from a long line of hermits. But there are five ways that can work in my favour.

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What do a writer, bagpiper and Muppets have in common?

Posted by Jennifer Hatt on 7 April 2014 | 2 Comments

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Life lessons crop up, emerge, or even squeal in the most unlikely places, an everyday gift to each of us. The fine print that our logic often ignores is being open to the lesson, even when the cold sting of rejection and churn of duty urges us to close up, sign off, and pretend it didn't happen. I nearly did that this past weekend but there is no ignoring bagpipes, especially when the piper is peeved. It went something like this. I spent the day at a trade show with a couple dozen other authors and several dozen avid readers, and it was terrific. For this solitary vocation, it was a necessity: getting out of the house, meeting other authors face-to-face, perfecting the pitch as visitors browsed for hints and swag. But in the glare of the house lights, fuelled by coffee and chocolate and recycled air, doubts emerged with each passing hour. Clearly I was the worst writer there, the least interesting, the lowest in sales, called 'author' not because of talent or promise but because I paid the fee and showed up. Now the warm goodbyes of strangers-turned-colleagues, some fresh air and a nap sent the doubts on a bit of a hike, but it took the Muppets to send them packing. More about that in a minute.

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For whom the jingle bells ring

Posted by Jennifer Hatt on 9 November 2011 | 20 Comments

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Our Christmas craft show season begins with the first whiff of Thanksgiving turkey (October in Canada, eh?), but seasoned pros spend the entire year stockpiling inventory, planning displays, and banking vacation time from their 'real' jobs to enter the frenzied lottery that is the craft fair market.

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